With so many happy customers, it's hard to capture it all.
Why not read some of the comments from our loyal customers who just love our work!

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"Always a pleasure to deal with and really listens to your design ideas so that what you have in your head ends up in a hoop!"


Louise, Bournemouth

"I must say from someone who has never been interested in embroidery related items that I am so impressed! I've had three hoops from this lovely lady and not one of them has failed to disappoint. The quality of the work is perfection and if Ellen isn't happy about something, she won't send it until it is perfected. The packaging is beyond beautiful too. Ellen is very informative with any questions you may have and she has a very dry sense of humour too so don't be shy if you want a humorous hoop! Overall a lovely lady and very deserving of all her success. I'm sure you won't be disappointed by this talented lady."

Emma, Erith

"I love the hoops! I've had five now and looking to purchase more! My partner, son and a number of family and friends have been very impressed by them. My partner is quite fussy so if he wants something he gets it. So for Christmas I decided to have a hoop made of his favourite car and he was taken aback by something so different and personal to him. They are amazing gifts! Ellen is very helpful; I like how I can say an idea and she will do her utmost to create it. I would definitely recommend this business."

Sarah, Lincoln

"I initially won a hoop from The Sewing Alchemist around Christmas time. Not only is it beautiful but delivery was super speedy too. I recently ordered a last minute hoop for my cousin for her wedding and Ellen was fab! The turnaround time was super speedy again and the hoop was beautiful. I absolutely love this small business and wouldn't go anywhere else."

Emilie, Lancashire

"When I first came across The Sewing Alchemist I was taken aback by how truly beautiful the work is. I knew straight away I wanted to order. I have had several hoops now and have more lined up that I want. These have been for my children, my business and my family members. With these hoops the possibilities are endless and the designs are flawless. The time and effort that Ellen puts into making them is just amazing and nothing is too much trouble for her. I would highly recommend the hoops from Ellen and look forward to purchasing more hoops and seeing what she has to bring in the future."

Rebecca, Taunton

"I cannot give The Sewing Alchemist a high enough rating. My wife was keen to have one of Ellen's embroidery hoops and had dropped several hints she would like this as a present for our second anniversary. Unfortunately, the Etsy page said she was temporarily closed due to a high volume of orders. I thought I would contact and try my luck, and I am so glad I did. The responses I received were prompt, polite and extremely helpful. My request was taken and, despite being extremely busy, a commitment to do all they could was made. When the parcel arrived with plenty of time to spare I was delighted and so was my wife when she opened her present. It has taken pride of place on our sideboard and I couldn't have got a better present. My wife would like to give The Sewing Alchemist the best possible rating for the product. I am giving it for the impeccable service I received. All round a brilliant experience and I wouldn't hesitate in recommending this business to anyone."

Sam, West Midlands

"Wow! - Definitely the word that most comes to mind when I think of 'The Sewing Alchemist'. I've followed Ellen and all of her creations for a long time, when she was still new and known by a different name. This little business has come such a long way and every hoop is better than the last. The attention to detail and Ellen's ability to make even the craziest of ideas work is beyond words. When talking ideas for your hoop, Ellen really listens and makes your vision come together. She is full of creative suggestions and makes you feel very welcome. I have three hoops and would not shop anywhere else. I have one of the shops 'rude hoops' and two weddings hoops, one of which was used on my wedding day. The weddings hoops are such a lovely way to look back on the special day and my wedding colours were added to the detailing perfectly. My 'rude' hoop has to be one of my favourite things I own, it is a real talking point when people come to my home. The Sewing Alchemist WILL go far, watch this space..."

Taylor, Bristol

"I just wanted to say thank you very much for the embroidery rings for our wedding. Katie decided to have them on a bit of a whim, and I have to admit, I just went along with it. But now I've seen them, I couldn't imagine having our wedding without them. They're amazing, so much better than I was expecting to have. Thank you!! I haven't really got social media so I am not able to share in that way, but I will definitely recommend you to friends and family."

Andy, Cheshire

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